TRUTH 34
Liberate your team with a shared purpose
With a shared purpose in hand, a team has a firm grasp on what needs to be done and how to do it. The team are ready to explore creatively with clarity and completeness, impressing others with their results.
A shared purpose is sought by a team looking towards each other to ask questions of who, what, where and why the team exists. It emerges when the team openly explores these questions and succinctly answers them as one body. In terms of output, a shared purpose is not much more than a single phrase and some supporting information. It isn’t lengthy, but it is compelling. It will keep your creative endeavours on track. This is because the phrase is derived from a number of honest, heartfelt ...
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