TRUTH 35

Creative cultures are nurtured, not prescribed

A creative culture is one where you feel at ease to think broadly, to challenge routines and to try out alternatives. It is a culture where you are invited to be open-minded and to work with others who think similarly. This kind of culture helps to breed inspiration and inventive behaviour. Culture, however, does not happen by instruction. Culture develops when desired behaviours become reality.

One dynamic way to generate desired behaviours is by introducing guiding principles for a group of people (see Truth 5 for principles for individuals). Guiding principles are a small number of phrases, derived by a team, that are useful in leading their actions.

Guiding principles

A team’s guiding ...

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