TRUTH 39

Deskshare builds mindshare

Someday it is going to happen. Somehow you will make the leap. One way or another, you will find the gumption to trade in your desk and sit instead at a shared workspace. Hopefully you will do this of your own volition—not because someone in the finance department halved the fixtures budget. By doing this, you would be inviting conditions that ooze creativity, knowledge would flow better and you could be more productive as a result.

The creative pillar is easy to see. A shared workspace means people working together to achieve a common aim and sharing more expansive thoughts. One group. One aim. Lots of interaction. This is straightforward enough. Many business environments, however, still endorse an old-school ...

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