Chapter 1. Social networking is a lot more than MySpace and YouTube

Just what is social networking? Ask three people, and you’ll get three different answers. Although most people have a general idea of the basic concept, social networking means different things to different people depending on their background, interests, goals, and level of computer savvy.

MySpace (www.myspace.com) and YouTube (www.youtube.com) are two of the most popular sites on the web. For many people, these two sites satisfy all their social networking needs. But the world of social networking is much larger than its two highest profile sites. Business networkers could determine social networking isn’t right for them after visiting MySpace and YouTube if they didn’t also ...

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