Chapter 6. LinkedIn is the place for business

LinkedIn ( is one of the top social networking sites for business, with profiles of more than 19 million professionals. Twenty-five new members join every minute of every day. The site is also extremely active with recruiters—both from recruiting firms and major companies such as Microsoft, eBay, and L’Oréal—which makes it a prime hunting ground for job seekers. Everyone from top CEOs to presidential candidate Barack Obama has a LinkedIn profile.

LinkedIn works like many other social networking sites. You create a profile and establish connections with other users—people you already know and people you want to know. What’s different about LinkedIn is that its audience is almost exclusively ...

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