Chapter 30. Social networking is changing the world of online fundraising
Social networking sites are a magnet to millions, and this vast audience represents a huge pool of potential donors for charities around the world, both large and small.
No matter what the cause—children’s health, global warming, the arts, or endangered species—savvy fundraisers have discovered that connecting with likeminded individuals and businesses is a powerful, low-cost way to raise funds. The numbers speak for themselves: Online donations increased more than 50 percent from 2003 to 2004, with more than 8.6 million households donating more than $3 billion online.[1]
Traditional charities aren’t the only ones to benefit from online fundraising. Political candidates have ...
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