Chapter 31. Networking for good makes good sense
In addition to raising funds, nonprofits are finding that social networking pays off in terms of advocacy. Social networking sites reach a worldwide audience of millions on a daily basis. Through the right mix of strategic content (news, inspirational stories, video, and photos) and engagement (participatory activities and viral marketing), charities can create powerful campaigns on a limited budget that speak to the hearts of their supporters. Social networking for good is a win-win situation.
A quick tour of some of the many charities that are raising awareness through social networking clearly illustrates that there’s more than one way to use social networking as a viral marketing tool.
Get The Truth About Profiting from Social Networking now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
