Chapter 35. Online branding: your profile is how the world sees you
Online, image is everything. Most of the people who encounter you on the web don’t know you and haven’t met you, so they don’t have the opportunity to form an opinion about you in the traditional sense. They don’t know what your qualifications are, whether people they respect recommend you, whether you have a good sense of humor, what’s most important to you in life, or anything else for that matter. Their entire opinion is based on the information they view online—on your website, your blog, or your social networking profile.
By now, you’re well aware of the importance your profile carries in the world of social networking. But your individual profiles on social networking sites ...
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