Chapter 36. Learning from the masters can make you a master social networker

In almost any new endeavor, you can get up to speed faster and easier with the guidance of an experienced pro. Social networking is no different. It’s both art and science. Yes, there are certain standards and conventions to follow, and you need to understand how social networking sites work, but it is rather straightforward once you learn the basics. Making the most of your online network, however, is an art.

Many technically savvy people participate in social networking, but their level of technical skill doesn’t always translate to the level of their success. To win at social networking, you need to find the right balance of technical know-how, marketing savvy, networking ...

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