Chapter 38. Social networking doesn’t happen in a vacuum
Social networking isn’t an activity for the lone wolf. Yes, your experience with social networking may take place in a small room with just you and your computer, but its reach is far greater than that. Social networking doesn’t happen in a vacuum. It happens in the world of Web 2.0, a world all about collaboration and interaction.
To succeed in social networking, you have to open yourself up to this world. Using the six degrees of separation concept, you know that you’re approximately six degrees away from anyone else on this planet. That’s a lot of “friends of friends.” Obviously, you don’t want to connect with billions of people, but there are those you do want to reach. Social networking ...
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