Chapter 40. You can never have too many friends...or can you?
You can never have too much of a good thing. Or so the saying goes. But does this really hold true with social networking? Although the “more the merrier” approach can bring solid results to some social networkers, in many cases, less really is more.
How many connections—also referred to as contacts or friends on certain social networking sites—are optimal for success? The answer is...it depends. There are two schools of thought when it comes to making connections in the world of social networking. The first dictates that social networking is a numbers game; therefore, the more connections you have, the better your chances are for success. The networkers who follow this approach are ...
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