Chapter 41. You can connect with the rich and famous
One of the biggest benefits of professional social networking is the ability to reach people whom you couldn’t reach in your day-to-day life. Whether the barriers are geographic, professional, or economic, some people may be beyond your grasp for in-person networking.
Online social networking, however, opens up a whole new world of opportunity. Social networking reaches a wide demographic audience, skewing toward the middle class and above. CEOs, industry leaders, top politicians, bestselling authors, and numerous celebrities participate in social networking, including many people you would probably like to contact.
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