Book description
Praise for The Truth About Email Marketing
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”
Tad Clarke, Editorial Director, MarketingSherpa Inc.
“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”
Jeff Hilimire, President, Engauge Digital
“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”
Aaron Kahlow, CEO & Founder, Online Marketing Summit
“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”
Sam Cece, Chief Executive Officer, StrongMail Systems
Everything you must know to utilize email marketing in your corporation or small business!
The truth about recession-proofing your business with email marketing
The truth about measuring results and improving promotional and newsletter campaigns
The truth about email marketing versus spam
This book reveals 49 proven email marketing best practices
and bite-size, easy-to-use techniques that get results
Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Table of contents
- Title Page
- Copyright Page
- Contents
- Foreword by Mark Brownlow
- Introduction
- Part I The Truth About Why Email Works
- Part II The Truth About Email Budgeting and ROI
- Part III The Truth About Organizing an Email Department
- Part IV The Truth About Customer-Focused Email Strategy
-
Part V The Truth About Creating and Growing a List
- Truth 14 It is not easier to ask for forgiveness
- Truth 15 How to create an email list
- Truth 16 Using lead-generation tactics to build your list
- Truth 17 Complement email list growth with search
- Truth 18 Keep a clean list
- Truth 19 The benefi ts of a robust preference center
- Truth 20 Get more from your email list
-
Part VI The Truth About Best Practices
- Truth 21 Length and your call to action
- Truth 22 Creating an email newsletter
- Truth 23 Establishing the right email frequency
- Truth 24 Personalization
- Truth 25 Segment lists for more targeted emails
- Truth 26 Great Subject lines drive a strong response
- Truth 27 Consider the From line
- Truth 28 Test, test, test
- Truth 29 Maximizing system-generated and automated emails
- Truth 30 Use your signature line
- Truth 31 Top to bottom advice for better emails
- Truth 32 Audit your email program annually
- Part VII The Truth About Getting into and Optimizing the Inbox
- Part VIII The Truth About Measuring Email Performance
- Part IX The Truth About Privacy and CAN-SPAM
- Part X The Truth About Automated Email
- Part XI The Truth About B2B and International Email Programs
- Part XII The Truth About Where Email Is Headed
- References
- Acknowledgments
- About the Author
- Appendix A Recommended sites, newsletters, and blogs
- Appendix B Glossary
- Appendix C Useful statistics
Product information
- Title: The Truth About Email Marketing
- Author(s):
- Release date: July 2008
- Publisher(s): Que
- ISBN: None
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