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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 6. Using email ROI to guide your budget

Email has long been the red-headed stepchild of marketing budgets. Because the cost relative to email's return is low, many companies make the mistake of thinking that it shouldn't get a big chunk of their marketing budget—despite the fact that email carries more than its weight. Email may even be so powerfully efficient that it is often a victim of its own success. One highly respected analyst even said email was so effective that its strong performance was potentially harmful to its budget allocation.1

When you consider these statistics, it is hard to understand why email gets such a small piece of the budget pie.

 For every dollar spent on email marketing, marketers can expect an estimated $46 ...

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Publisher Resources

ISBN: 9780768685961Purchase book