July 2008
Beginner
224 pages
4h 13m
English
When you begin budgeting, or once you have a budget nailed down and know what you'll be able to spend on email, you'll want to consider the many options for outsourcing things like creative elements, strategy, and execution, or keeping these and other important elements of your email program in-house.
Some things outside email experts can help you with include
Strategy and best practices
Campaign management/delivery
Creative services
CAN-SPAM ...