Part III: The Truth About Organizing an Email Department

Truth 8. Deciding to outsource or bring in-house

When you begin budgeting, or once you have a budget nailed down and know what you'll be able to spend on email, you'll want to consider the many options for outsourcing things like creative elements, strategy, and execution, or keeping these and other important elements of your email program in-house.

Some things outside email experts can help you with include

Image Strategy and best practices

Image Campaign management/delivery

 Creative services


Get The Truth About Email Marketing now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.