Part III: The Truth About Organizing an Email Department
Truth 8. Deciding to outsource or bring in-house
When you begin budgeting, or once you have a budget nailed down and know what you'll be able to spend on email, you'll want to consider the many options for outsourcing things like creative elements, strategy, and execution, or keeping these and other important elements of your email program in-house.
Some things outside email experts can help you with include
Strategy and best practices
Campaign management/delivery
Creative services
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