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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Part III: The Truth About Organizing an Email Department

Truth 8. Deciding to outsource or bring in-house

When you begin budgeting, or once you have a budget nailed down and know what you'll be able to spend on email, you'll want to consider the many options for outsourcing things like creative elements, strategy, and execution, or keeping these and other important elements of your email program in-house.

Some things outside email experts can help you with include

Image Strategy and best practices

Image Campaign management/delivery

 Creative services

 CAN-SPAM ...

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Publisher Resources

ISBN: 9780768685961Purchase book