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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 10. Getting the ball rolling with your email marketing partner

After selecting a partner to help move your email program to a new level, you are faced with actually getting the ball rolling internally and making sure the firm you selected is moving you toward achieving your goals. As I mentioned in the last truth, I'm going to focus on the example of working with a firm to help evaluate, create, and implement strategy, although these steps apply to working with any type of outside email expert on any type of engagement (whether it be long-term- or project-based).

The truth hurts

Remember that you may—and should—receive some information that does not paint your email program as high achieving as you had thought. Be prepared to receive some ...

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Publisher Resources

ISBN: 9780768685961Purchase book