Truth 10. Getting the ball rolling with your email marketing partner
After selecting a partner to help move your email program to a new level, you are faced with actually getting the ball rolling internally and making sure the firm you selected is moving you toward achieving your goals. As I mentioned in the last truth, I'm going to focus on the example of working with a firm to help evaluate, create, and implement strategy, although these steps apply to working with any type of outside email expert on any type of engagement (whether it be long-term- or project-based).
The truth hurts
Remember that you may—and should—receive some information that does not paint your email program as high achieving as you had thought. Be prepared to receive some ...
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