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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 11. What makes a good email marketing manager

So what do the people who actually manage email marketing programs look and act like? Are they data-driven specialists or Jacks (and Jills) of all trades marketing professionals? Do they hit the Send button or drive big-picture communication strategy? The answer is yes.

Like any job description, the role of an email marketing manager varies from company to company and from day to day. As is the case for most new media professionals, resumes vary, and there is no “perfect” background in the same way that there is in the accounting or legal worlds.

A large portion of the email marketing experts I've worked with came from a traditional marketing background and learned email and interactive marketing ...

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Publisher Resources

ISBN: 9780768685961Purchase book