Part V: The Truth About Creating and Growing a List

Truth 14. It is not easier to ask for forgiveness

You know how it goes. You settle into a nice dinner with your family or have just tuned in to the season finale of your favorite TV show when the phone rings. It's a sales call. You didn't ask for it, and it certainly isn't happening at an opportune time. Even if the salesperson is offering something you might be interested in, you likely feel interrupted and frustrated since you didn't give out your phone number in the first place. Email marketing is no different in this regard, and sending unsolicited emails to people who don't want to receive them might get you a random conversion here and there, but it will land you in hot water with the ...

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