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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 15. How to create an email list

Building a list is one of the first and most important steps toward a successful email program. You can take several approaches—some work better than others.

I recommend building a list from scratch, or what many call organic list growth. To start, offer the option to subscribe for your email program on every existing touch point possible. You want to make sure your email program is visible and easy to potential subscribers. This may require using some political capital to ensure the email sign-up gets the proper placement. Here are some areas to consider for adding sign-up opportunities:

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Publisher Resources

ISBN: 9780768685961Purchase book