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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 16. Using lead-generation tactics to build your list

Generating quality leads is at the top of the list for most marketers, particularly with business-to-business (B2B) companies where one conversion of a lead into a client can pay for an entire marketing program's annual budget. If you fall into this category, you are likely evaluated on the ability to generate a certain number of qualified leads on a budget. Sound familiar? You are probably also expected to groom current email efforts into a well-rounded, award-winning program. So, why not kill two birds with one stone?

Typical online lead-generation campaigns collect email addresses from prospects that companies know are interested because they acted on an ad, downloaded a white paper, ...

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Publisher Resources

ISBN: 9780768685961Purchase book