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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 24. Personalization

Incorporating personalization, or adding content that makes it appear as though the message was created specifically for an individual recipient, is a great way to connect with recipients, keep them engaged and, hopefully, drive results in the process. The types of personalization vary, but long gone are the days of blasting the same email message to your entire database. We all know better than that. And we know that customers and prospects expect tailored email communications. If you aren't giving them what they want, you might be missing out, too.

Regardless of the approach, personalization can be a win-win for both you and your subscribers. And assuming you have the right data handy, it can be relatively easy.

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Publisher Resources

ISBN: 9780768685961Purchase book