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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 29. Maximizing system-generated and automated emails

Most email marketers have enough going on with their daily campaign responsibilities that they rarely have time to review the smaller elements of email. However, automated messaging, those pesky, system-generated confirmations or auto responders that your IT group probably controls, deserve their own email audit.

There are several simple ways to optimize these emails for improved response rates, delivery, and overall marketing messaging. First, these are the types of emails that fall into the automated messaging bucket:

Image Email subscription confirmations/welcome emails

 Confirmation of ...

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Publisher Resources

ISBN: 9780768685961Purchase book