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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 31. Top to bottom advice for better emails

The devil is in the details, and that applies for email marketing as well. While industry topics like testing, deliverability, and design often command more mindshare among marketers, the little noticed usage of headers and footers in each email is a crucial component of your campaigns. Therefore, a correlating evaluation of how you utilize these sections is worth your time on an ongoing basis.

Let's take a look at elements of a strong email header and footer and how you should evaluate and optimize these key pieces of email real estate. Remember: These are suggested items to consider, but you don't want to distract your readers from your core message.

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Publisher Resources

ISBN: 9780768685961Purchase book