The devil is in the details, and that applies for email marketing as well. While industry topics like testing, deliverability, and design often command more mindshare among marketers, the little noticed usage of headers and footers in each email is a crucial component of your campaigns. Therefore, a correlating evaluation of how you utilize these sections is worth your time on an ongoing basis.
Let's take a look at elements of a strong email header and footer and how you should evaluate and optimize these key pieces of email real estate. Remember: These are suggested items to consider, but you don't want to distract your readers from your core message.