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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 41. The varying levels of permission

Most experienced and legitimate marketers who use email marketing will tell you they practice permission-based email marketing. Who wants to be grouped in with the spammers pitching pharmaceutical panaceas or seeking your stateside assistance with a financial transaction?

However, in practice, there are many large brands and companies who define “permission” at their convenience instead of the intended status of recipients, but it is the recipients who should hold the cards on who they receive emails from.

A recent car-buying experience that took place largely on the Internet shed much light on how many companies view email marketing and their “right” to do so, regardless of your relationship with them ...

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Publisher Resources

ISBN: 9780768685961Purchase book