Part X: The Truth About Automated Email
Truth 43. Create a meaningful welcome message
Confirmation or “welcome” messages are one of those automated elements of an email program that often gets overlooked. Surprisingly, I've found that many marketers don't even send these emails and, of the ones that do send them, some wait until weeks after the recipient subscribed. Sadly, these companies are missing a great opportunity to showcase the level of customer service they provide, while also taking advantage of a time when they are likely still top of mind for subscribers.
Welcome messages are not difficult to create and, when properly created and executed, provide a personal connection after the technical step of registration. Subscribers like to ...
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