References

FOREWORD

1  DMA, The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007–2008 Edition

2  JupiterResearch, U.S. E-Mail Marketing Forecast, 2007 to 2012

TRUTH 1

1  Forrester Research, 2007

2  DMA, 2007

3  Jakob Nielson, 10 High-Profit Redesign Priorities, 2007

TRUTH 2

1  Nucleus Research, 2007

TRUTH 4

1  Forrester Research, Email Marketing Comes of Age, 2007

2  Forrester Research, 2007

TRUTH 6

1  David Hallerman, senior analyst at eMarketer, Strong Spend Ahead for E-Mail Marketing, Jan. 8, 2008

2  Direct Marketing Association, 2007

3  Direct Marketing Association, 2006

4  JupiterResearch, 2007

5  Shop.Org, The State of Online Retailing, 2007

TRUTH 14

1  DMA/EEC's RetailEmail.Blogspot, ...

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