5
CREATING YOUR APPROACH
Now that we’ve presented a multitude of methods for effective self-promotion, you may be wondering where to start. This chapter helps you make a plan for using the self-promotion strategies that are right for you. Which approaches will work best for you given your current situation? For leaders wrestling with the idea of self-promoting, the starting point is to look at where you are, what you need to do differently, and how to create the support and opportunities that will allow self-promotion to be a valuable tool for you. You can then communicate your capabilities and successes (and those of others) in ways that are ethical and authentic.
A critical first step in identifying what approach may be best suited to you is ...
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