The four brand elements we defined in chapter 7 cannot exist without a clear understanding of your brand. It’s a journey that needs to be made. It’s one of the most critical components of career success. Identifying your brand and tying it to your career is a maze with twists, turns, and dead ends. But there’s also a prize at the end: the golden key to your career.
You do double duty when you clarify your brand. The elements can be used throughout your communications—resumes, Twitter bio, networking conversations, interviews, salary negotiations, and so on. Here are 10 steps that will help take your personal marketing message from “bland to brand” and from “which? to pitch!”