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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 13

THE ART OF FOLLOWING AND BEING FOLLOWED

“The way of the world is meeting people through other people.”

—Robert Kerrigan

Twitter is a community in which tweets are posted and read by “followees” and “followers.”

If you’re using Twitter to actively build your brand, post thought leadership, raise your visibility, and be considered as a potential candidate for posted and hidden opportunities, you need a network of followers. Period. When you post a tweet, your tweet will be carried in Twitter’s ongoing stream of live tweets and will also be sent to all of your followers’ streams. Twitter is a conduit that connects people, information, and opportunities. To make that happen, you need to actively attract a stream of followers.

“Tweeting” ...

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