Yada, yada, yada. The iconic phrase made popular in the Seinfeld series is what you don’t want associated with your Twitter account. Equivalent to blah, blah, blah, it speaks of mundane details that are of no importance or consequence. As a job seeker casting out messages to engage an employer, your mantra needs to be “content, content, content.”
In this chapter, you’ll learn how to write tweets worthy of a second mention (otherwise known as a “retweet”). We’ll also share the following:
We can recall ...
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