Shaped Text

Give visual form to the words

The Brief

Experiment with different treatments for shaped text

Learning Points

  • Scaling and fitting type

  • Applying custom text wraps

  • Using type on a path

Tools

InDesign, Illustrator

Fonts Used

Adobe Caslon Pro

Inspiration & Resources

pin.it/7iRVJ3G

For more on Guillaume Apollinaire: en.wikipedia.org/wiki/Guillaume_Apollinaire

Broadly speaking, text that is arranged in such a way that it forms a thematically related image is referred to as concrete poetry. One of the most well-known examples is the “Mouse’s Tail” from the Lewis Carroll’s Alice in Wonderland. It’s part of the chapter “A Long Tale,” which is introduced by the Mouse saying, “Mine is a long and sad tale!” The text is shaped into a mouse’s ...

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