5. Type as Image

Readable type is a conduit for information; expressive type communicates artfully. Adding a simple twist can give words and phrases an emotional power, create an onomatopoeic quality, or evoke an image or an idea. This chapter explores the use of type for expressive purposes, either as an important part of a company’s branding strategy, as a means of creating commercially viable art, or just playing to see what’s possible using type as your medium.


Typographical Logo


Illustrate a Lyric with Type

Typeface Design

Shaped Text

Get The Type Project Book: Typographic projects to sharpen your creative skills & diversify your portfolio now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.