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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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CHAPTER 1

A NEW PARADIGM: IN A WINNING CULTURE, EVERYONE LEADS

“If you don’t have a competitive advantage, don’t compete.”

—JACK WELCH

OUTSIDE THE WORLD OF WOMEN’S collegiate soccer, Coach Anson Dorrance may not be a household name. But anyone who has even the slightest appreciation for women’s soccer—or any high-level soccer league for that matter—knows Coach Dorrance of the University of North Carolina (UNC) as a fierce competitor who has created a remarkable culture of winning. The seven-time National Coach of the Year not only has become one of the greatest collegiate soccer coaches of all time, he is also recognized as simply one of the greatest coaches ever in any sport. Period. At one point, his teams achieved a 103-game unbeaten streak. ...

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