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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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CHAPTER 3

PRACTICE 1: LEAD WITH PURPOSE

“Effort and courage are not enough without purpose and direction.”

—JOHN F. KENNEDY

IN MUMBAI, INDIA, A CITY of seventeen million people, fast food has a unique meaning.

Every day, about five thousand “dabbawalas,” or “lunchbox people,” deliver nearly a quarter-million home-cooked lunches around this vast, tumultuous city—at high speed and without error!

Because people who work in the city enjoy a home-cooked lunch, thousands of white-capped dabbawalas pick up the lunches in characteristic stacked lunchboxes, called “dabbas,” from nearly a quarter of a million homes in the suburbs between nine and ten in the morning. The mission: to get this specific lunch by lunchtime to a specific person downtown who ...

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