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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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CHAPTER 4

PRACTICE 2: EXECUTE WITH EXCELLENCE

“A really great talent finds its happiness in execution.”

—JOHANN WOLFGANG VON GOETHE

AS A LEADER, YOU MAY have a strong mission that you have communicated well with your team, and you may have a solid strategy for carrying it out. But no matter how visionary you are, you can’t truly be a leader unless you produce results. Fulfilling that strategy requires a deeply engaged team—and creating that team is the leader’s perennial challenge. Assuming you have an engaging mission and strategy, your next priority is to execute that strategy. Having a great strategy and successfully executing it are two very different things.

How often have leaders announced a great new initiative that dies a slow death? ...

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