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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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CHAPTER 6

PRACTICE 4: INSPIRE TRUST

“Trust is the highest form of human motivation. It brings out the very best in people.”

—STEPHEN M. R. COVEY

IN HIS CLASSIC BOOK The Speed of Trust, our friend and colleague Stephen M. R. Covey explained that the first imperative of a leader—at work or at home—is to inspire trust. It’s to bring out the best in people by entrusting them with meaningful stewardships, and to create an environment in which high-trust interaction inspires creativity and possibility.

Given this, maybe no other job of a highly effective leader is more pressing than to inspire trust in those he or she is leading.

The opposite can have dire consequences. Loss of trust is arguably the main reason we are stuck in a dreary economy. The ...

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