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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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CONCLUSION: THE JOB FOR YOU TO DO NOW STARTS TODAY

“A blank page is no empty space. It is brimming with potential. It is a masterpiece in waiting—yours.”

—A. A. PATAWARAN

IN THIS BOOK WE’VE SEEN how your people—the ultimate source of competitive advantage—can become highly effective leaders at every level of the organization. We’ve learned how leaders can create engagement by connecting to the “voice of the organization,” how critical it is to execute with excellence, how doing so will result in our talent contributing infinitely more than we could imagine, the economic value of becoming the most trusted company in our industry, how sales can create and increase revenue by focusing on clients’ success, and how and why increasing intense loyalty ...

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