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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them by Sean Covey, Sue Dathe-Douglass, Shawn D. Moon

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FOREWORD

YOU CAN HAVE THE BEST technology, the most innovative marketing campaign, or the latest product that goes viral—and it can all disappear overnight like dying fireworks. It can all be copied by another competitor or become instantly obsolete in the wake of something new and better.

In this world, all business success is interim. If you’re a leader, the only competitive advantage you have is that combination of hearts and brains—yours and your people’s—that can produce success again and again. The only assets you can depend on are human beings. The air they live on is passion, high purpose, and psychological, and when they don’t get what they need, neither do you.

The fact is, people now need different things than they used to—particularly ...

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