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The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance by Dan Seidman

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Chapter 15

Practicing Listening Skills

CHAPTER OVERVIEW

Why People Are Poor Listeners

Keys to Good Listening

What to Listen For

Exercises to Develop Great Listening Skills

Exercise 15.1. Listening for Cues

Exercise 15.2. Observing Communication Preferences

Exercise 15.3. Simulating a Real Conversation

A frequent complaint from sales executives is that they believe their salespeople are poor listeners. This might be because they tend to talk too much around the office, since few executives or managers are observing their sales pros in action in front of buyers. In this chapter we discuss why people are poor listeners, what makes a good listener, and exactly what your team should be listening for. A portion of this chapter replicates material in Chapter ...

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