The Ultimate Guide for Product Management Essentials

The Ultimate Guide for Product Management Essentials

by Monika Rawat
Released December 2023
Publisher(s): Packt Publishing
ISBN: 9781835467084

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Video description

Welcome to this course crafted to empower you with the skills and insights necessary to navigate the intricate landscape of product management.

Begin your exploration by laying the foundations—understand what product management is and who is a product manager. Delve into the pivotal role and responsibilities of a product manager, uncovering the essential skills and qualifications that distinguish successful professionals in this ever-evolving field. Progress through the course by immersing yourself in practical examples, equipping you with the expertise required to seamlessly guide a product from its conceptualization to a triumphant launch. Navigate through primary and secondary market research methodologies, grasp the creation of user personas, and align your product vision with strategic marketing and sales approaches.

Gain a deep understanding of the importance of alignment with senior leadership, exploring the ethical considerations and responsibilities integral to ethical product development. Throughout the course, discover how to develop a robust product strategy tailored to meet the evolving needs of your customers.

By the end of the course, you will not only have a holistic understanding of product management but also emerge armed with the skills and knowledge imperative to thrive in this impactful field.

What you will learn

  • Discover market trends and customer needs through research and analysis
  • Develop skills in prioritizing and making informed product decisions
  • Master the process of defining product vision and road mapping
  • Determine appropriate pricing strategies and tactics
  • Analyze competitors and assess market gaps
  • Execute successful stakeholder management and collaboration techniques

Audience

This course is designed for non-technical product managers seeking to enhance their product management skills and knowledge. It is also ideal for individuals who are new to the product management field or have limited experience, providing a comprehensive understanding of the product management process. No prior prerequisites are necessary, though a basic familiarity with business concepts can be beneficial.

About the Author

Monika Rawat: Monika Rawat has over four years of experience in the financial industry. She has worked with American Express as a product manager with an interest in product management and business strategy. She holds a software engineering and MBA degree. Monika has founded GenMan Solutions, which is a management and technology-based education company, which aims at providing in-demand and essential business-related courses for students and professionals, enabling them to accelerate their careers, transform into a leadership role, and internalize managerial thinking.

Table of contents

  1. Chapter 1 : Introduction to Non-Technical Product Management
    1. Introduction
    2. What Is Product Management and Who Is a Product Manager?
    3. Typical Day of a Product Manager
    4. Technical Versus Non-Technical Product Management
    5. Role and Responsibilities of a Product Manager
    6. Skills and Qualifications Required for a Product Manager
  2. Chapter 2 : Product Lifecycle
    1. Introduction to Product Lifecycle
    2. Product Lifecycle: Example
    3. Identifying Product Lifecycle Stage
    4. Product Lifecycle: Challenges
  3. Chapter 3 : Product Management Process
    1. Idea Generation
    2. Product Planning
    3. Product Planning: Example
    4. Product Development
    5. Product Launch
    6. Product Management
    7. Marketing and Sales
  4. Chapter 4 : Market Research and Product Vision
    1. Primary and Secondary Market Research
    2. Market Research: Example
    3. User Personas
    4. Product Vision
  5. Chapter 5 : Product Tracking and Iterative Improvement
    1. Introduction to Product Performance Metrics and Iterative Improvement
    2. Types of Performance Metrics
    3. Usage Metrics: Retention Rate
    4. Adoption Metrics: Activation Rate and Churn Rate
    5. Engagement Metrics: Click-Through Rate (CTR) and Bounce Rate
    6. Customer Acquisition Cost and Customer Lifetime Value
    7. Satisfaction Metrics: Net Promoter Score (NPS)
    8. Quality Metrics: Response Time
    9. Product Update or Refresh
    10. Competition Benchmarking
  6. Chapter 6 : Product Financials and Profitability
    1. Product Financials and Profitability
    2. Profit and Loss Statement
    3. Cost Benefit Analysis
    4. Cost and Benefit Analysis: Example
    5. Time Value of Money Concept
    6. Product Profitability
  7. Chapter 7 : Product Sales and Marketing
    1. Introduction to Product Sales and Marketing
    2. Product Advertising
    3. Product Pricing
    4. Product Go-To-Market Strategy
    5. Product Sales Strategy
    6. Product Sales and Promotions
    7. Product Public Relations
  8. Chapter 8 : Managing Product Stakeholders
    1. Introduction to Effective Management of Stakeholders
    2. Brand Marketing and Finance as Stakeholders
    3. Legal Compliance, Operational Risk, Technology, and Customer Service as Stakeholders
  9. Chapter 9 : Leadership and People Management
    1. Introduction to Leadership and People Management
    2. Alignment with Senior Leadership
    3. Product Ethics and Responsibility

Product information

  • Title: The Ultimate Guide for Product Management Essentials
  • Author(s): Monika Rawat
  • Release date: December 2023
  • Publisher(s): Packt Publishing
  • ISBN: 9781835467084