Book description
Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what’s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity.
Table of contents
- Cover Page
- Title Page
- Copyright
- A Note of Thanks
- Contents
- Introduction: Who the Hell Do We Think We Are
- 1. The Four-Legged Stool: The Crowded Ocean Formula
- 2. Repeat After Us: “I Am Not Steve Jobs”
- 3. Failure (Part 1)
- 4. The Idea
- 5. Laying the Foundation
- 6. Building the Team
- 7. From Blueprint to Construction
- 8. VCs and Consiglieres
- 9. The Pitch and the Ask
- 10. Funding
- 11. Equity
- 12. The Website
- 13. Public Relations
- 14. Social Media
- 15. The Launch
- 16. Avoiding PLD (Post-Launch Depression)
- 17. Sales 101 (Early Stage)
- 18. Sales 202 (Later Stage)
- 19. Demand Generation and Systems
- 20. Content
- 21. Failure (Part 2)
- 22. Boards
- 23. Endgame
- 24. Repeat After Us: “I Could Be the Next Steve Jobs”
- Index
- About the Authors
Product information
- Title: The Ultimate Start-Up Guide
- Author(s):
- Release date: January 2016
- Publisher(s): Career Press
- ISBN: 9781632650733
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