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The Ultimate Start-Up Guide by Carol Broadbent, Tom Hogan

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8

VCs and Consiglieres

DAN LEVITAN

THERE ARE LOTS OF WAYS TO MAKE MONEY IN VENTURE CAPITAL, AND THERE ARE EVEN MORE WAYS TO BE MEDIOCRE.

CROWDED OCEAN

TAKING MONEY FROM A VC CAN BE LIKE GETTING A LOAN FROM A GOOD FRIEND. OR IT CAN BE LIKE TAKING MONEY FROM THE MAFIA.

THERE IS NO MORE IMPORTANT—or more convoluted—relationship in the start-up world than that between the CEO and your VC(s). Even within one board (assuming that there is more than one VC on the board), you can see a huge swing in how the CEO and the VCs view the relationship.

On one hand, we hear this: “This guy has got it in for me. I can’t do anything right. It’s like he’s wishing for me to fail so that he can replace me.” To that person we say, don’t be naïve; this guy’s got ...

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