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The Ultimate Startup Guide to Outbound Sales by Steli Efti

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Inbound Or Outbound Sales – Which One Should You Focus On?

I share a lot of advice about outbound sales – thus many people naturally assume I’m an outbound advocate. I’m not. It’s just one of the things I do, outbound is a part of the puzzle of success in business to me. But I don’t think every startup should do outbound sales.

When it comes to inbound versus outbound, I’m not dogmatic – I’m pragmatic!

Fun fact: Close.io is doing zero outbound sales. All our growth is 100% inbound generated! There will come a time when we get outbound sales going, but right now we’re too focused optimizing and scaling the inbound part of the business.

Cons of Outbound Sales

Outbound sales has taken a lot of flak – for several reasons...

Public Enemy Number One ...

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