I share a lot of advice about outbound sales – thus many people naturally assume I’m an outbound advocate. I’m not. It’s just one of the things I do, outbound is a part of the puzzle of success in business to me. But I don’t think every startup should do outbound sales.
When it comes to inbound versus outbound, I’m not dogmatic – I’m pragmatic!
Fun fact: Close.io is doing zero outbound sales. All our growth is 100% inbound generated! There will come a time when we get outbound sales going, but right now we’re too focused optimizing and scaling the inbound part of the business.
Outbound sales has taken a lot of flak – for several reasons...