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The Ultimate Startup Guide to Outbound Sales by Steli Efti

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Pitchology 101

Giving a convincing sales pitch can be intimidating and complicated. Here’s how to keep it simple and effective:

Focus on How You Say What You Say

When crafting a pitch, most people spend a lot of time and energy on the content and the words they use, but not enough time on how they deliver the message. Your body language and your tone of voice need to communicate enthusiasm and confidence.

Imagine somebody who doesn’t understand a single word of English is in the room with you, watching you speak. That person should get the impression you believe in what you are saying, know what you are talking about and are enjoying talking about it. Make sure your body language and tonality make people want to listen. Practice in front of a ...

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