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The Ultimate Startup Guide to Outbound Sales by Steli Efti

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Subject Lines That Get Emails Opened

The subject line is the most important part of any email, especially if it’s a cold sales email. If your subject line fails to get the recipient to open the email, everything else you do doesn’t matter. If an email isn’t opened, it didn’t exist.

Here some simple ways to craft subject lines that compel recipients to open the emails. Don’t think of them as rules – think of them as useful data to base your own experiments on. Some of these work better than others in certain markets and for certain companies – the only way to find out which is right for you is to experiment.

Write like a human being

Make it read like it’s written from one person to another. Not like it’s written by a marketing department to a ...

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