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The Ultimate Startup Guide to Outbound Sales by Steli Efti

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B2B Referral Sales

Every week I talk to startups that want to get more leads and are considering starting or expanding existing outbound sales efforts.

“How can we get more leads? Are we ready for outbound sales yet? How can we improve our cold calls?”

Have you ever thought about your existing customers as a great source for new leads? Yes, I’m talking about referrals from happy customers :) It sounds so simple nobody cares to actually do it right.

Referral sales can be your #1 source of new hot leads and turn into a massive growth engine for your B2B startup if you do it right. The funny thing is most startups don’t do referral sales. And those that try do a half-assed job at it.

What does referral sales really mean?

Referral sales means closing ...

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