During my sales office hours I often talk with B2B startup founders who are beginning to see success. They developed their product to a point where the few customers they have keep using it regularly. Their retention rates are okay and they have early signs of revenue growth.
It’s time to ask the question: Should I hire salespeople?
Here are the four stages of sales hiring for B2B startups:
The first person to sell your product should be you, the founder, and your co-founders. Even if you hate sales and suck at it. Even if you don’t have any sales experience and know-how. Do customer development yourself, and be as close to your prospects as you can.
Begin with ...