O'Reilly logo

The Ultimate Startup Guide to Outbound Sales by Steli Efti

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Sales Hiring For B2B Startup Founders

During my sales office hours I often talk with B2B startup founders who are beginning to see success. They developed their product to a point where the few customers they have keep using it regularly. Their retention rates are okay and they have early signs of revenue growth.

It’s time to ask the question: Should I hire salespeople?

Here are the four stages of sales hiring for B2B startups:

Stage #1: Founder-driven Sales (Founders only)

The first person to sell your product should be you, the founder, and your co-founders. Even if you hate sales and suck at it. Even if you don’t have any sales experience and know-how. Do customer development yourself, and be as close to your prospects as you can.

Begin with ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required