Chapter 12. Advanced SEO Techniques

In the previous chapter you learned basic search engine optimization techniques—the things every marketer needs to do to improve the search ranking of his or her website. But there’s even more SEO you can do—and should do—if you want to stay one step ahead of the competition.

Submitting Your Site to the Search Engines

We’ve talked about how the search crawler programs from the major search engines crawl the Web to find websites to index. You can wait for these crawlers to find your site organically, or you can be more proactive and tell the search engines about your site yourself.

Submitting Your Site to Google

The Web’s largest search engine is also one of the easiest to submit to. Let me show you.

To ...

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