Chapter 27. Participating in Social Networking

When it comes to social media, social networks are the big dogs. Hundreds of millions of users participate in social networking sites, connecting with friends and family and establishing new online communities.

As such, to fully realize the marketing potential of social networks, you need to participate in them. I’m not talking about advertising; I’m talking about active participation in conversations with your customers on these sites. Only by participating in these social activities can you establish that invaluable one-to-one connection with your online customer base.

What Goes On in a Social Network

Before you participate in a social network, you need to know exactly what you’ll be participating ...

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