Chapter 36. Video Marketing

I’m a big proponent of online video marketing, specifically via YouTube. I think it’s one of the most cost-effective forms of marketing available, period; you get a huge potential bang for a very small buck. In fact, if you do it right, you can start producing videos for YouTube with a minimal expenditure. What’s not to like about that?

Success in video marketing, however, requires more than just getting the technical details right. It’s all about what you put on the screen, producing videos that current and potential customers want to watch. If you can provide a truly valuable viewing experience, you stand the chance of your video being shared from viewer to viewer and possibly going viral. That’s effective marketing! ...

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